Subplot Kudzu

What influences someone to extend a grant of trust in one case but not another? With the prospectus it's the totality of the writeup; one game isn't all that interesting and the structure sounds iffy, another sounds weird but kind of fun ... which one gets the benefit of the doubt? Mind, that in this context are two other games with either very high appeal or a good interest factor and a well-known structure. And, maybe in the end, it was just the weakest writeup of the four ... in this reader's eyes.